Real Estate Software: Is It Worth the Splurge?
If you are a budding real estate agent, you have probably gone through some head-scratching moments sifting through an endless list of real estate software, debating if they are worth the cost. The truth is, some real estate software are definitely worth the splurge, while others, you should probably save your budget on. Find out which is which:
Save: Social Media Management Tool
Social media management tools in real estate can provide you with great help in scheduling and curating content to engage audiences across multiple social media platforms. But, you don’t need to spend a huge amount of money for these tools. Non-real estate specific tools such as Buffer offer a free version of their service, and others such as HootSuite offer premium subscription for as low as $15 per month. Especially if you are new to the industry, you can also try using a simple calendar first to schedule your social media activities and gradually assess your current and near-future needs.
Splurge: Real Estate CRM
A real estate CRM software helps you simplify lead generation and follow up, track your performance, enhance workflow automation, as well as organize your growing list of clients, properties, and owners. Applying real estate CRM software to your business will not only save you time and energy, but in the long run, also money. If you are still hesitant to invest in real estate CRM software, consider that CRM systems can boost your conversion rates by 300%. The alternative is to use a spreadsheet or other systems with no relevance to real estate, which is not a scalable solution and will not provide you with nearly as much benefit as a real estate CRM.
If you are running a small agency or are a freelance agent yourself, consider opting in for a CRM that is tailor-made for you, such as AgentDaddy. Sans the features that are irrelevant to small agencies, and the excessive cost, it may just give the bang for your buck.
Save: Finance Tracking Tool
Is your agency generating revenue? How much? These are questions that you can only answer by tracking your finances. If you are running an agency or are a freelance agent, you will have to track your finances and do the calculation yourself, unless, of course, you enlist the help of a finance tracking tool. While they certainly come in handy, you don’t need a big budget for these tools. Some available tools out there such as Everlance and QuickBook Self Employed even offer free subscriptions, and premium ones for as low as $5 per month. If you are up for it, you can also start by tracking your finances on a spreadsheet.
Splurge: Website
With the ongoing digital migration of society, real estate agents cannot afford to miss out on business opportunities that are available online. 93% of customers visit websites when searching for homes. You would want these potential clients to find you online, and the way to do that is by investing in a properly managed website that optimizes lead generation, exposure to your properties, and your overall online presence. The last thing you want is for a potential client to find you online only to see a poorly run website that reflects negatively on your brand. A sound investment in a web developer or a real estate website builder can help to make all the difference.
Here at AgentDaddy, we provide you with a software solution that combines both CRM and a website builder all in one. To learn more about how we can help optimize your real estate agency, visit our website.