Choosing the Right Real Estate Website Builder

In this digital era, many have turned to the internet to find what they are looking for, including home-buyers and renters. So it comes to no surprise that 70% of real estate agents have a website. It remains one of the best ways to reach new clients, and expand your business.

If you are starting your own real estate agency you might also want to do the same. But, where to start with your website? While it might be tempting to remove yourself of the responsibility of building a website, hiring a web developer can break your bank and might take you more time to go online. In reality, building your own website is easier and faster than you think, especially with the help of a real estate website builder.

With a plethora of website builders out there, it is important that you are well-informed before diving deep into the whole process. Here are our picks for top considerations in choosing the right real estate website builder:

Design

When choosing a real estate website builder it is important to consider what they can offer you in terms of design. Obviously, you need to make sure that the designs are aesthetically pleasing for visitors. In addition, also consider if there are enough templates to choose from -- not necessarily that you would need an endless choice, but just enough for your website to look distinct from others.
Also think of the design flexibility. Do you have flexibility to change things around in the design? Can you change the font, color schemes, and remove or add elements? While having less flexibility might not sound appealing, especially if you want to get in touch with your creative side, it does not necessarily give you a disadvantage. Having less flexibility also means that you are forced to align close to the professional design, and your website will look all the better for it.

User-friendliness

Another important item to consider is the website builder’s user-friendliness. If there is a free trial option available, take advantage of it to see how intuitive the website builder is to use. It is normal to have a learning curve when using a website builder, so try not to be discouraged if you don’t immediately get the hang of it. Give it some time before you give your final verdict, and then re-asses.

Real estate-specific features

Many website builders offer different features that are irrelevant to real estate.. Make sure you choose one that caters to your specific needs. For example, as a real estate agent it would be a good idea to have a tool on your website to filter and compare properties. Another helpful feature is a property gallery and perhaps a contact form for each property so visitors can contact the respective agent directly. Better yet, a tool so that visitors can call or send a WhatsApp message with one click. Data migration support also comes in handy as it would allow you to import data from your spreadsheet into the software.

In addition, consider if the website builder has a built-in SEO tool. The goal of having a website is, after all, to reach your clients. So you are going to need all the help you can get to optimize your website for search engines.

Finally, it is also important to see if the website builder includes CRM (internal link). Having the two connected could save you immense time and energy as you figure out your next step to further your business.

If you are ready to build your own real estate website, join AgentDaddy now.