4 Signs That Your Real Estate Agency Needs a CRM

Any small-business owner with a growing company can tell you that with the excitement of growth comes also the need to find better, scalable ways of doing business. In real estate, a CRM system remains one of the best solutions for this. Not only does it help to manage your customer data, a real estate CRM software also optimizes and streamlines the lead management process, ultimately bettering your customer service and supercharging your small business.

But how do you know when it is time to make a switch to CRM? Here are some signs you should look out for:

1. You are unable to keep up with the lead flow

An overflow of leads can be a sign that your business is heading for growth. However, this does not mean much if you are unable to keep up with the lead flow. To better equip yourself for growth, a real estate CRM software will quickly organize your leads so you can respond to their enquiries in a timely, efficient manner.

2. You find it difficult to locate customer data

Have you ever struggled to find a customer’s address or newly changed phone number? This can often happen when you don’t have one centralized location to store all of your customer data. The good thing about real estate CRM is that you can store and update all data in one place and one place only. So even if you have a team of real estate agents it will be easy for the entire team to access the data and make changes to it.

3. You don’t know which customers to focus on

If you don’t know which customers to focus on, you risk wasting your precious time and resources. This is a further sign for you to start using a CRM system. With real estate CRM, you will be able to better prioritize and sort your clients according to their interest and needs. So you can easily focus your attention on those who matter the most for your business, ultimately boosting your sales and growth.

4. You struggle to keep track of your progress

Keeping track of your progress might be challenging and time-consuming to do with a spreadsheet, especially if you are running a team of real estate agents. With automatically-generated performance reports, a real estate CRM software would make the process much easier and more seamless. You would be able to easily see how many calls your team is making per day, which clients they are calling, and their progress towards closing a deal. Since all your information is stored in one place, your reports could also be more in-depth and tailored to your needs.

Do you see some of these signs in your real estate agency? If you do, there is no reason to worry. Instead, focus on the solutions and consider how much more productive and efficient you could be at work with the help of a real estate CRM software.

Ready to take a leap? Contact AgentDaddy now and let us help you set up your CRM system.