How CRM Helps at Each Stage of the Lead Management Process

Lead management is the process of moving a sales lead or prospect from one stage of your sales funnel to the next. In real estate, just as in any other industry, CRM software helps streamline and optimize this process for higher conversion rates. See how real estate CRM can help your agency at each of the four stages of the lead management process:

Lead Generation

Whether you choose to generate your leads by having a contact form on your website, sending out email campaigns, or using paid ads, you can have them integrated with your CRM. This way, all the leads generated from your campaigns will automatically be imported to and stored in one central database, your CRM. Not only does this save you time from having to manually import your leads information to a workable spreadsheet, but it will also increase the effectiveness of your lead generation efforts.

Lead Qualification

Having all your leads and their corresponding information stored in one place will make it easier and quicker for you to contact, qualify, and segment them according to their levels of interest. This is a great benefit considering the fact that 78% of customers buy from the company that responds to their inquiry first. The faster you are able to contact your leads, the higher chances you have of converting them into a sale.

In addition, with a CRM’s help in segmenting your prospects, you will be able to better focus your time and energy on the right prospects, and avoid an excessive amount of effort on those that are only shopping around.

Lead Distribution

If you are running your own real estate agency, distributing leads to your agents will be a piece of cake with real estate CRM. You can simply assign leads to each agent, and your agent can work on them subsequently on the same platform. Being a cloud-based service, CRM will also enable you to see the progress each agent is making on their assigned leads, resulting in a clear and transparent business operation.

Lead Nurturing

It’s not always love at first sight in the real estate industry. But those who are not ready to commit to using your service to buy or rent a property should not be forgotten. They should be nurtured. With a real estate CRM, you can put these leads in a different segment with a separate plan to push them in the right direction. Perhaps it is by setting a reminder for yourself within the CRM to call back a prospect within a few months, or by sending them relevant content over email to spike their interest. Whatever way you choose, real estate CRM can help you streamline the process.

From lead generation to lead nurturing, real estate CRM software can help you in every step of the lead management process. With their benefits directly impacting your conversion rates, it would be unwise to dismiss the benefits of CRM entirely, especially with the stiff competition in real estate.

Sign up for a free trial with AgentDaddy to experience the benefits for yourself.