Top 5 Benefits of Real Estate CRM

Starting out in real estate can be a daunting task. Whether you are starting your own agency or as an agent on your own, you are faced with many questions and decisions early on. If you are keen to grow your business, chances are you could benefit from a real estate CRM.

A real estate CRM, or customer relationship management system, is typically a cloud-based, user-friendly service that helps you seamlessly manage and keep your property base, leads, contacts, and client enquiries organized in one place. If that sounds interesting to you then check out the top five benefits of using a real estate CRM:

Quickly match your clients with a property

A real estate CRM software can help you match the clients in your database to corresponding properties that would suit their search criteria, and vice versa. No more going through a spreadsheet manually to find a matching property for your clients. This saves you an enormous amount of work (and time!).

Track your performance

Tracking your performance might be challenging if you are using a spreadsheet or a similar tool, especially if you are running your own real estate agency with a growing team. Real estate CRM can help provide you with performance reports and data analysis so you know which areas of your business matter the most, see your team’s daily activities to make sure everyone gets help when needed and that your growth is going in the right direction.

Secure data

As a real estate agent you are handling a lot of personal and sensitive data, especially those of your clients. With a CRM, your data will be protected in certified data centres powered by the latest hardware for maximum performance and security. With regards to internal security, if you have multiple team members with access to the CRM, you can also easily adjust their access to certain data and reports based on their roles. So you can sleep at night knowing that your clients’ information is secure.

Multiply your income

According to research, realtors earning $100,000 or more in gross commission income are more than twice as likely to use advanced technology tools like a real estate CRM than agents earning less. The data speak for themselves. It is simply easier to grow your business and therefore earn more income by having the proper tools.

Customer profiling

Having your clients’ data in one place will make it easier for you to better understand your clients -- who they are, what they are looking for, and most importantly, how you can serve their needs. By understanding this pattern you can then adjust future efforts or marketing campaigns to be more effective and to better penetrate the market.

The list of benefits of a CRM goes on and on, and naturally speaks for why it is such a useful tool for real estate agents hoping to grow the business. Some real estate CRM softwares even provide you with a front-end website builder that is integrated with the CRM itself, so you need not look for another provider to build your website.

With both a back-end CRM software and a front-end website builder, AgentDaddy could be your one-stop solution to conquering the real estate world.
Start your free trial now to see for yourself.