Post-Pandemic Housing Market:
How to Prepare as a Real Estate Agent

As the world continues to navigate its way out of its second year of the coronavirus pandemic, the state of the real estate market often comes into question. Will the housing market be heading to a boom? Will it last? How do we prepare for it? As a real estate agent, these are the questions that might be going through your head right now. While all this may seem confusing, it is good to try to understand it better to make sure that you are well prepared for whatever comes next.

All signs pointing to a boom

From New York to Rome, all signs seem to point to a housing market boom. Despite many who predicted otherwise, the pandemic has brought about a mere short dip at its start and has thereafter resulted in a strong growth in the housing market. In Europe, low mortgage rates, combined with a high demand from homebound workers desperate for an office space has contributed to the price surge. While the house-price growth varies across the 19 countries using the Euro currency, prices were trending upward according to the European Central Bank. It seems like as many are unable to spend money on restaurants or travel, their focus shifts instead to upgrading their homes, with city dwellers eager to move into bigger properties in less populated areas.

The U.S. is also seeing similar patterns with housing prices on the rise. More importantly, even though prices are soaring, they remain very affordable for Americans. In the past 50 years, the crash of the housing market happened when affordability was low, whereas the current affordability level is one of the most affordable since records began in 1971. This is a positive sign that leads many to believe that there is little to no evidence that we should be worried of a crash.

What this means for real estate agents

Demand for housing is high, and so are housing prices. This is a great opportunity that you cannot afford to miss as a real estate agent. It is time to reach out to your clients, old and new, to see how you can help them find their perfect home. Work on increasing your brand’s presence. Invest in your own website and perhaps also paid ads to get your brand in front of your clients.

Considering the higher demand for bigger properties in less occupied areas, it is also good to keep an eye out for this type of property, so you are ready when a client is looking to buy or sell one. Finally, also make sure that you are well equipped with all the necessary tools to manage the influx of clients and workload. Tools such as real estate CRM software can provide you with great help by simplifying lead generation and follow up, tracking your performance, as well as automating tasks that are otherwise labor-intensive and time-consuming. With all these preparations in place, you are sure to make the most out of a post pandemic real estate market.