Top Benefits of Having Your Own Website
in Real Estate

Nowadays, being a highly skilled and experienced real estate agent might not be enough to box out stiff competition. Once another agent comes along with more online presence, don’t be surprised if they get to your clients first. Old and young, a staggering 93% of people visit websites when searching for homes. This, in itself, should be enough to convince you to build a real estate website, if you don’t already have one. Need to hear more? Check out these other benefits of having your own website in real estate:

Provides more exposure to your properties

Without a website, your ways of providing exposure to your properties can be limited to paper ads and listings. This can be problematic, especially if you are a freelance agent or running a small agency with no physical office space to use to showcase your property listing. A website gives you the opportunity to display detailed descriptions, high-resolution photos and videos, as well as 360-degree virtual tours of your properties. This way, you generate more interest in the properties themselves, giving you better opportunities to close the deals.

Generates more leads

One of the most wonderful things about having a website is that it allows you to generate leads in a somewhat passive fashion. All you need to do is maintain a good website and incorporate a way for your prospects to contact you, either by having a contact form or by displaying your contact details.

Better customer service and 24/7 accessibility

Whether you like it or not, you cannot be available for your clients 24/7. While you catch your well-needed rest after juggling all those clients, it is good to have a website that they can always access for queries at any time. On the website, you can provide visitors with an FAQ page, a link to your email address or a contact form. Ensure clients that you can provide them with excellent customer service, and you will be one step closer to securing the deals.

Builds trust with your clients

Imagine having a chat with a prospective client only to have them search for your website online to no avail. Having a website is nowadays an indication that your brand is established and credible. Without one, you risk losing your prospective client’s trust and therefore their deal entirely to another competitor with more online presence than you.

Saves your (and your clients') time

Your client’s journey to finding the right property can take them through multiple agents and channels, consuming both their time and yours. You can lessen this time with the help of your website. Provide all the necessary information for your clients to see on your website and you can cut back on unnecessary meetings and phone calls discussing minor issues that could simply be detailed on your website. Do this and you have just won yourself extra time to reach out to even more clients and close on more deals.

The best thing about all this is that it has never been easier to build your own website. With the help of a real estate website builder, you can now create a site that is just as aesthetically pleasing as it is user-friendly with a simple drag and drop. Visit our page to learn more.