The Do’s and Don’ts of Real Estate Networking

In real estate, it is simply impossible to overstate the importance of networking. Of all the many real estate transactions taking place, 82% of them come from referrals. Just looking at this statistic alone is enough to show that the names you have in your network and the relationships you’ve developed with them can easily define your future success as a real estate agent. Yet, many still struggle to perfect the art of networking. Not to worry, though, check out these do’s and don’ts to help you practice your networking skills:

DO stay in touch with people throughout different periods of your life

Though you may go through different periods in life, it is good to stay in touch with the people you meet along the way. The more people you have in your circle, the better. After all, you never know who your next client will be, and who’s to say it won’t be your high school classmate?

DO listen

As real estate agents, you live and breathe sales. Though it might sound a bit counterintuitive, oftentimes the best way to sell is by listening. This is also the case when you are networking, both with fellow real estate agents and others. You don’t want to be caught blabbering about yourself and risking sounding too salesy. For a change, try to express a genuine interest in the other person and listen to what they have to say. You might actually learn a thing or two about them, and if you’re lucky, it might even help you score a sale.

DO have a professional website

So you have started to connect with a person you met at a networking event, now it’s time to exchange business cards and your contact details. In order to come across as a legit agent, it is crucial to have a professional website you could list on your business card, especially in this digital age. If you don’t have a website yet, don’t worry. These days, it has become increasingly easier to build your own website. Check out our real estate website builder to get you started.

DON’T shy away from using technology to connect with people

People connect through different ways. While the traditional face-to-face meetings are still proven to be popular and effective, you should not underestimate the power of connecting with others through technology. Look into which apps and social media platforms your clients, prospects, and fellow professionals are using, and get to it.

DON’T forget to save your new contacts to your CRM

If you are doing networking correctly, you will be making a lot of new connections. With so many new names and conversations, it can be challenging to remember details. To make sure you don’t forget any names, contact details, and important information, do save your contact to your real estate CRM. With the help of real estate CRM, you can even set a reminder for yourself to follow up with your contacts after a while. This way, you can keep developing your relationships, and even turn your contacts into clients.

To better understand how real estate CRM can help you network and achieve success, check out our page.