Everything You Need to Know About Real Estate CRM

Even if you are just starting as a real estate agent, you probably have heard all the buzz surrounding real estate CRM software. With an endless list of CRM-related information out there, no one can blame you for feeling overwhelmed just to learn more about it. There’s no reason for concern. Here, we have compiled the ultimate guide to everything you need to know about real estate CRM:

How does real estate CRM work?

CRM stands for customer relationship management, which says a lot about what it actually does. In a nutshell, a CRM is a tool that helps you organize all your customer and property details in one central place. Operating on a cloud-based network, a CRM allows your team of real estate agents to access their data simultaneously from anywhere in the world and see each other’s performance and activities. Compared to the old and traditional spreadsheets, CRM provides you with a more industry-relevant solution that is also scalable.

Benefits of using real estate CRM

1. Simplified lead generation: When integrated with tools, such as websites and social media platforms, your CRM can automatically import the leads you have generated. All you need to do is pull up your CRM and all your leads will magically appear, ready for you to contact.
2. Faster response rate: With all your leads automatically stored in one central place, you will find it much easier and quicker to respond to their enquiries. The faster you are able to contact your leads, the higher chances you have of converting them into a sale.
3. Better focus on the right prospects: With a CRM, you can put your leads in different segments based on their interest. This way, you will be able to better sort out your priorities and focus on the right prospects, without wasting an excessive amount of effort on those that are only shopping around.
4. Improved lead nurturing process: If you have leads that are not ready to commit to buy or rent a property, you can easily segment them in your CRM and include them in a marketing plan that will push them in the right direction. You can set a reminder for yourself within the CRM to call them back within a few months, or even send them relevant content over email to boost their interest.

5. Better quality of customer service: Every customer has different journeys before deciding to go with your service. Personalizing the customer journeys and your sales approach will come much easier with a CRM as a central place to log the details of all your customer interactions, eventually improving your customer service.
6. Performance tracking: A CRM can instantly provide you with performance reports and data analysis. This will help you ensure that you are going in the right direction and to easily see which areas need improvement.

Having understood how a CRM works and the benefits it provides, both for customers and agents, it would be a mistake not to consider it for your business. Some real estate CRM software, such as AgentDaddy, even provides you with a front-end real estate website builder that is automatically integrated with the CRM itself, giving you a two-in-one solution.

Want to experience all these benefits first hand? Sign up for our free trial to see for yourself.