Top Real Estate Strategies to Help Agents Close Faster

Selling property is not easy, and every real estate agent has different techniques up their sleeves when it comes to it. Some rely on their wits and charm, while others may utilize the trendiest and newest technologies to wow their prospects. While individual strategies may differ from agent to agent, these top strategies will surely help everyone to close faster:

Focus on the right prospects

Sure, it’s nice to have an endless list of prospects on your funnel. However, with limited time and resources, you will be able to close a deal faster by focusing on the right prospects. These are the ones with more urgent needs and commitment to finding a property. So spend a bit of time getting to know your prospects to better understand their needs and commitment.

If it gets too difficult for you to keep track of your clients’ ‘temperature’, try using real estate CRM to help you. With a real estate CRM software, you will be able to log your conversations with your clients in detail and segment them into different categories based on their interest. This way, you are sure to focus your efforts on the right prospects and avoid spending an excessive amount of time and energy on those who are not ready to commit.

Strong network of real estate professionals

Having a strong network of interior designers, movers, painters, and even lenders might come in handy to close your deals. The idea is to eliminate as many potential hurdles as possible that are keeping your prospects from signing a contract. If a prospect is worried about the logistics of moving to a house that is further out, connect them to your network of movers. By doing so, you are creating an additional value to your service and therefore getting one step closer to closing the deal.

Develop a referral system

Referrals are an excellent method to generate high quality leads. They often enter the pipeline with a considerably higher level of trust in your service, and also at a much lower cost, especially when compared to the cost of leads generated by paid ads. Most importantly, you often have a higher “closing ratio” with referrals. While most businesses close at a rate of 10 to 30 percent from other lead sources, referral-based sales usually close at 50 to 70 percent.

With this in mind, you should make a habit out of asking your clients for referrals, especially if they have had a good experience with you. You can do this by simply asking them verbally, otherwise, you can also explore other ways such as by offering monetary compensation, a gift card from a home design store, or by including information about your referral program in your emails and website.

Stay ahead of competitors

As you may know already, competition is fierce among real estate agents and brokers. To stay ahead, make sure to regularly devote some time to research on your competitors. Try to understand their marketing and promotion strategies, which areas and customer segments they target, and any other important information that may help you attain your competitive advantage. You can do this by going through their listings or submitting enquiries on their website. Some agents, for example, focus on properties in certain areas. By understanding which areas are the best for your prospects, you may just beat the competition and get the deal closed.