How to Choose the Best CRM for Real Estate

Whether you have your own real estate agency or are working as a freelance agent, there is no denying the benefits that a real estate CRM can bring for your business. In contrast to working with spreadsheets, a real estate CRM is a scalable approach to managing your growing list of clients, existing and prospective property owners, buyers and tenants. Nearly 3 out of 4 real estate agents have a real estate CRM system in place nowadays, and in fact, most of those who don’t are simply unsure which CRM is right for them.

Indeed, choosing the right CRM can be challenging with so many available options out there. To help you out, take a look at the main factors to consider before choosing your real estate CRM software:

Cost

How much should you pay for a real estate CRM software? While there is no easy answer to this, it certainly helps to reflect on where you are in your business, and where you want to be in the next few years. If you have a small agency or are a freelance agent yourself, putting all your money in on a top CRM that is tailored for the big agencies will most likely not give you an optimal value for money. Focus instead on the CRMs that were specifically built for smaller-sized agencies like yours. Remember, the CRM of your choice must not necessarily have all the features available out there, but just the best ones to meet your current and near future business needs and goals.

User friendliness

User friendliness is a crucial factor to consider when choosing a real estate CRM. After all, there is little point in having a CRM full of great features if you cannot understand how to properly use it. Some CRM systems require significant support, as well as your own time and effort for installation, configuration and user training. Depending on the features you are looking for in a CRM, there might not be any need for such a major setup, especially if you have a small agency or are a freelance agent. Look for a CRM system that requires minimal setup so you can start working right away.

A free trial is a great opportunity to test for a CRM’s user-friendliness. You can also check out the CRM’s website for available instructions, demo videos and screenshots to further test this.

Specific business needs

No one CRM will work for everyone. Different businesses have different needs, and therefore different solutions. Focus on the specific needs of your own business and write them down. Perhaps you are particularly struggling with generating leads, lead follow up, limited growth, time management, or keeping track of performance. Whatever it is, try to understand if the CRM in question can help provide you with solutions and how.

A replacement to overpriced real estate softwares overloaded with irrelevant features, AgentDaddy comes as a solution for small agencies and freelance agents. With both a back-end real estate CRM software and a front-end website builder, you have everything you need in one place.

Could AgentDaddy be the right one for you? Start your free trial now and see for yourself.